Integrated Communication Plan Research Proposal

Integrated Communication Plan - Research Proposal Example UK gaming market is the third most important market in the world, and it is the largest European market [1,2]. According to [3] there are more than 33.6 million gaming users in UK market in the year 2012. Moreover, this market generated revenue of  £2.04 billion in the year 2014, and this is around 7% more than 2013 (Dring, 2014). According to Yahoo! News, with the growth of the industry there are more and more jobs coming up in the UK market (Brinded, 2014) The total value estimated of the video gaming industry is GBP 1 billion. Around 33 million people in UK play video games (IAB UK, 2011). Thus, the market segment is very large. These gamers can be categorized into different types. Among these types, 19% are the regular gamers and casual gamers, or social gamers are around 26%. Therefore, this segment of social or casual gamers can be important segment that Nintendo WiiU can target. The age group of casual social gamers is in the age group of 35 to 44 years, and most of these pe ople are parents. At the moment, Nintendo WiiU is focusing on regular gamers that are around 19%. Many people use gaming as time consuming activity.Gamers can get negative attention, and this can have negative influence and gain negative attention in the media. Thus, it is important for Nintendo to not come up with such games that can have negative attention in the media.(Brinded, 2014) Economic factorsThere has been an increase in the demands of the games. The demand of different games has been increasing.