Significance of a Salesperson to Push Products Essay

Significance of a Salesperson to Push Products - Essay Example From this paper it is clear that salespeople cater to overt the needs the needs of the buyers. This is because they also have the personal need and want to make a sale not just for cash, but a proper ego which is improved by success whilst somewhat weakened even though motivated and not shattered by failure. Salespeople also have the capability of catering to learning and social connectedness needs, development needs, and long-term problem solving, and as a consequence enhancing consumer well being such as a salesperson showing the client how to use a mobile phone. As the study highlights Johnson and Wilson argued that consumer loyalty, especially customer satisfaction or buying usually relies on delivering wellbeing, performance differences between the salespeople with knowledge or a learning on developmental goal orientation and salespersons with a proving or performance goal orientation. It has been shown that salespersons with a learning orientation perform better. Salespeople build better relationships with their industries and consumers by going beyond their stated needs. Salesperson through good relations can secure a supply contract for their firm’s products. The relationship between management skills are crucial for selling success than closing skills implying that relationship-oriented salesperson are more likely to be better at determining underlying, non-hedonistic needs. According to Brock, salespeople assist customers to think differently about their businesses, to discover opportunities to enhance operations, quality, cust omer satisfaction and profitability, to discover new opportunities, and lastly, reduce risk.