Case Study 7 Sun Brewing - 1555 Words

Case #7 Sun Brewing 1. Looking at the joint venture agreement the first thing that is apparent is that the investors see their ownership of the company decreased from 49% to 32% which means less control of the company. On top of that, pre-venture Investors’ opinion was more important due to their ownership stake, but now they are the third actors within SIL. Looking at exhibit 8, we see that the newly formed executive committee does not include the investors, therefore it seems clear that from an operational standpoint, the investors did not get a great deal. Also, now SUN investors got exposed to western beer markets; however, the possible political turmoil in Eastern Europe at the time was worrisome. Basically, the investor’s controlling stake went down by 17%, and their compensation was obviously Interbrew’s skills and resources, but also the added risk coming from the Omsk and Chernigiv breweries in Ukraine which add risk considering the Geopolitical tensions happening in that r egion. Also, the assets received from Interbrew that were valued at $90 million could be overvalued or at risk decreasing in value due to political tensions in the region. Looking at both the operational and quantitative part of the joint venture agreement, we believe that the investors did not get the best possible deal, mainly because their influence decreased and the assets they got from the deal can be extremely overvalued depending on how the situation evolves in that part of the world. 2.Show MoreRelatedEssay Brewing and Beer2019 Words   |  9 PagesThere is not any first hand knowledge on how beer was discovered, but we can imagine the incident step by step. When the farmer discovered that his barley crop was wet, in order for him to salvage the crop, he probably spread it out to dry in the sun. Chances are that germination had already begun, and the grain had therefore malted and developed a much sweeter taste. The sweet result of what the farmer considered a disaster is now modern-day malted barley. This malted barley gave a sweeter tasteRead More Beer Essay2004 Words   |  9 Pagesnbsp;nbsp;nbsp;nbsp;nbsp;There is not any first hand knowledge on how beer was discovered, but we can imagine the incident step by step. When the farmer discovered that his barley crop was wet, in order for him to salvage the crop, he probably spread it out to dry in the sun. Chances are that germination had already begun, and the grain had therefore malted and developed a much sweeter taste. The sweet result of what the farmer considered a disaster is now modern-day malted barley. This malted barley gave a sweeter tasteRead MoreThe Boston Beer Company1497 Words   |  6 PagesMarketing Research Fall 2011 Thursday 1:00 pm - 3:00 pm WO 20 Professor: Mengze Shi Project: The Boston Beer Company case Chernenko Kirill 998581510 The Boston Beer Company, Inc., founded in 1984, is a leading brewer in United States, offering wide variety of high quality full-flavored, handcraftedbeers. It is distinctive due to the time-honored recipe of brewing and authentic, consistent quality of alcoholic beverages. 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